SmartFocus Advisor looks at the individual preferences and behaviors of millions of online customers and automatically delivers targeted recommendations across eCommerce websites, emails, social channels, mobile apps and other online and in-store customer contact channels. Our platform observes and learns from real-time customer behavior using flexible rules and algorithms that leverage the latest Big Data technologies. Using this approach, businesses can move beyond traditional segmentation-based marketing into true personalized 1:1 marketing that boosts conversion rates, customer satisfaction, and loyalty.
Our patent-pending Suggestion Choreography™ technology ensures that every time a visitor returns to your eCommerce site, recommendations become richer and more relevant. In real-time, your website dynamically adapts to each unique visitor’s observed preferences, such as the brands, products or categories that they’ve browsed, as well as purchase history and other interactions.
Whether you’re looking to improve conversion rates, increase average order values, or drive higher satisfaction and engagement, you can define smart business rules that automatically help you achieve these goals. For example, weighting product recommendations in favor of more profitable items, specific price points, or inventory levels provides new opportunities that align your real-time marketing strategy to your overall business goals.
With an easy-to-use Rapid Deployment Kit and pre-built product integrations for leading eCommerce platforms like Magento™, businesses of any size can immediately reap the benefits of offering customers a personalized online experience.
SmartFocus Advisor enables you to drive smart, automated, real-time recommendations and personalization across all of your customer touch points.